“It’s a crime,” booms Lorna. “Village shops are the hub of the community. They need to be supported.”
More and more voices are joining in now. I can see all the customers of Jim’s shop nodding at each other.
“How can Jim compete with the big chains?”
“We need to keep these small shops alive!”
“The government’s to blame… ”
I know I wasn’t going to speak again, but I just can’t keep quiet.
“Excuse me?” I venture, raising my hand. “If you all want the village shop to stay alive, why don’t you buy bread at full price?”
I look around the room, to see Jess glaring at me.
“That is just typical,” she says. “Everything comes down to spending money, doesn’t it?”
“But it’s a shop!” I say, bewildered. “That’s the whole point! You spend money! If you all spent a bit more money, the shop would start booming!”
“Not everyone in the world is addicted to shopping, OK, Becky?” snaps Jess.
“Wish they were,” Jim puts in with a wry smile. “My revenue’s trebled since Becky came to town.”
Jess stares at him, her mouth tight. Oh God. She looks really pissed off.
“It was just… an idea,” I say quickly. “It doesn’t matter.” I shrink down in my seat again, trying to look unobtrusive.
The discussion starts up again, but I keep my head down and leaf through the shopping center plans again. And I have to say, I was right in the first place. The shops are rubbish. Not a single good place for handbags… not a single place you can get your nails done… I mean, I can really see their point. What is the point of ruining some lovely field with a crappy shopping center full of shops no one wants to visit?
“So we on the committee have decided on immediate, preemptive action,” Robin is saying as I raise my head again. “We’re holding a rally, to be held in a week’s time. We need as much support as possible. And obviously as much publicity as possible.”
“It’s difficult,” says one woman with a sigh. “No one’s interested.”
“Edgar is writing an article for his parish magazine,” says Robin, consulting a piece of paper. “And I know some of you have already drafted letters to the council…”
I’m itching to speak.
I open my mouth, catch Jess’s eyes on me like daggers, and close it again. But — oh God — I can’t keep quiet. I just can’t.
“We’re producing a very informative leaflet—”
“You should do something bigger!” My voice cuts across Robin’s, and everyone turns in my direction.
“Becky, shut up,” Jess says furiously. “We’re trying to discuss this sensibly!”
“So am I!” I’m hot under all these eyes, but I press on. “I think you should have a huge marketing campaign.”
“Wouldn’t that be expensive?” says the white-haired man, with a frown.
“In business, if you want to make money, you have to spend money. And it’s the same here. If you want to have a result, you have to make the investment!”
“Money again!” exclaims Jess in exasperation. “Spending again! You’re obsessed!”
“You could get a sponsorship deal!” I retort. “There must be local businesses who don’t want the shopping center either. You should get a local radio station involved… put together a press pack… ”
“Excuse me, love,” a guy sitting near to Jess interrupts sarcastically. “You’re very good at talking. But what do you actually know about this?”
“Well, nothing,” I admit. “Except I used to work as a journalist. So I know about press releases and marketing campaigns.” I look around, sensing interest on a few faces. “And for two years I worked at Barneys, the department store in New York. We used to run loads of events, like parties, and special sale weekends, and promotional evenings… In fact, that’s an idea!” I turn to Jim in sudden inspiration. “If you want to boost the village shop, you should celebrate it! Do something positive! You should have a shopping festival. Or a party! It would be such fun! You could have special offers, and free gifts… tie it in to the protest—”
“Shut up!” I stop, startled, to see Jess on her feet, white with anger. “Just shut up for once, Becky! Why does everything have to be a party? Why do you have to trivialize everything? Shopkeepers like Jim aren’t interested in parties! They’re interested in solid, well-thought-out action.”
